- Partnership Details: JSW Sports’ Kabaddi team, Haryana Steelers, has announced Radico Khaitan’s 8PM Premium Black Packaged Drinking Water as the “Official Beverage Partner” for Season 10 of the Pro Kabaddi League (PKL).
- Multi-Year Deal: The multi-year partnership involves featuring the 8PM brand’s logo on the back of the Steelers’ jersey for the upcoming PKL season.
- Significance of Hydration: Karan Yadav, Chief Commercial Officer of JSW Sports, emphasized the importance of hydration in sports and expressed enthusiasm for the partnership with 8PM as the official beverage partner.
- Legacy of Radico Khaitan: Radico Khaitan Limited, a Fortune India 500 Company, has a legacy dating back to 1943. The company has evolved from a bulk supplier to a brand, and 8PM Premium Black Packaged Drinking Water is the latest addition to its portfolio.
- Commitment to Sportsmanship: Amar Sinha, Chief Operating Officer of Radico Khaitan, highlighted the company’s commitment to fostering a culture of sportsmanship, resilience, and teamwork through its association with the Haryana Steelers.
- Contributing to Indian Sports: The collaboration aims to amplify the essence of Kabaddi and contribute to the vibrant landscape of Indian sports, embodying shared values of strength, determination, and sportsmanship.
- PKL10 Campaign: The Haryana Steelers are set to begin their PKL10 campaign with a match against Gujarat Giants at the EKA Arena on December 6th.
The partnership reflects the shared commitment of JSW Sports and Radico Khaitan to promote sports, fitness, and values integral to the spirit of the game, contributing to the success of Haryana Steelers in the upcoming Pro Kabaddi League season.
Established in 2012, JSW Sports is an integral part of the country’s sporting culture, maximizing the potential of Indian Sports. Today the company’s name is associated with champion teams like Bengaluru FC, Delhi Capitals, Delhi Capitals Women’s Team, Pretoria Capitals, Haryana Steelers, along with our newest foray Bengaluru Phoenix – a digital first team, in the metaverse of One Future Football.