Bilaspur, Chhattisgarh – ek shehar jahan chaahe business chhota ho ya bada, sapne hamesha bade hote hain.
Humne yahi sapna dekha ek Bilaspur ke naye startup ke saath, jiska aim tha apne website par jyada se jyada local visitors lana – woh bhi limited budget me.
Aaiye, aapko step by step batate hain ki humne kya kiya, kaise kiya – aur kya seekh mili.
Beech-beech me kuch desi baatein bhi sunaiye, kyunki Bilaspur ki khushboo bina uske kaise aaye!
📌 Step 1: Problem samjha – “Bhaiya, traffic toh aa nahi raha…”
Client ki website thi – products achhe the, design bhi theek tha, lekin daily visitors 15-20 hi the.
Client ne hume phone kiya:
“Bhaiya, website ban toh gayi, par koi dekh hi nahi raha. Kuch jugaad kijiye na!”
Bas, wahin se humari kahani shuru hui.
🔍 Step 2: Local SEO ka jaadu
Sabse pehle, website ka audit kiya. Pata chala:
- Local keywords missing hain
- Google Business Profile update nahi
- Meta titles generic hain
Humne kiya:
✅ Bilaspur-focused keywords add kiye jaise:
- “Best [product] in Bilaspur”
- “Bilaspur me affordable [service]”
✅ Google Business par verified listing banayi
✅ Local backlinks liye kuch trusted Bilaspur portals se
“Arre Bhaiya, jab Bilaspur ke log search karenge tabhi toh pehle number pe aayega!” – yahi mantra use kiya.
📱 Step 3: Social Media pe desi kahaniyan sunai
Sirf product photo post nahi ki; unke peeche ki kahani sunai:
- Kis tarah local artisans kaam karte hain
- Kaise Bilaspur ki identity judti hai brand se
- Hindi me reels, Chhattisgarhi captions bhi use kiye
Audience instantly connect hui. Comments badhe, shares badhe, aur website pe visits bhi.
“Photo toh sabhi daalte hain, par jab tak kahani nahi hoti, kauno nahi dekhega!”
✏ Step 4: Hindi blog articles – local touch ka magic
English articles ke sath-sath Hindi blogs bhi likhe:
- “Bilaspur me [product] ka trend”
- “Chhattisgarh ke local businesses ke liye digital tips”
Yeh articles Google me rank hone lage aur Bilaspur + Chhattisgarh se organic traffic aane laga.
💰 Step 5: Thoda paid ads – bahut bada farq
Limited budget me Facebook aur Instagram pe geo-targeted ads chalaye:
- Sirf Bilaspur aur aas paas ke 100 km ke radius me
- Hindi creatives aur offers ke saath
Results? 3 mahine me:
✅ Website daily visitors: 20 → 60+
✅ Total traffic growth: +200%
✅ New local customers bhi aaye
✅ Conclusion – Chhota budget, bada impact
Bilaspur ka startup tha, budget bhi bahut bada nahi tha. Lekin:
- Local SEO
- Hindi / Chhattisgarhi content
- Social media kahaniyan
- Localized paid ads
